In this episode of Behind the Numbers, host Dave Bookbinder welcomes James Bond, one of America’s leading marketing and behavioral management specialists, known for his insightful book, “Brain Glue: How to Sell Easier by Making Your Ideas Sticky.” Discover how James’s unique name led him to explore the power of brain triggers in marketing and selling.
James shares his journey from running a successful advertising agency to uncovering the secrets of emotional selling. He explains the significance of metaphors and emotional triggers in crafting memorable marketing strategies that resonate with audiences. Learn how these tools can transform even the most technical and mundane services into compelling offerings.
Throughout the conversation, James provides practical tips for professionals in various fields, emphasizing the importance of emotional connection in business. He illustrates the power of metaphors, rhyme, and creative thinking in making ideas stick and driving sales.
About Our Guest:
James Bond is one of America’s leading behavioral management and business marketing specialists – and is the author of the multi-award-winning book, BRAIN GLUE – How to Sell Easier By Making Your Ideas “Sticky.”
For thirteen years, he ran one of Southern California’s leading behavioral management firms, working with a who’s who of American business.
Early in his career, he ran an advertising agency in Montreal, working with a wide range of Fortune 500 and smaller firms.
He is a past workshop chairman and sold-out workshop leader for the resource partner of the U.S. Small Business Administration, has been a featured guest speaker at three Southern California universities, and has been a popular guest on a wide range of business podcasts.
About Dave Bookbinder:
Dave Bookbinder is the person that clients reach out to when they need to know what their most important assets are worth. He’s a corporate finance executive with a focus on business and intellectual property valuation. Known as a business valuation expert and collaborative adviser, Dave has served thousands of client companies of all sizes and industries.
Dave is the author of two #1 best-selling books about the impact of human capital (PEOPLE!) on the valuation of a business enterprise called The NEW ROI: Return On Individuals & The NEW ROI: Going Behind The Numbers.
He’s on a mission to change the conversation about how the accounting world recognizes the value of people’s contributions to a business enterprise, and to quantify what every CEO on the planet claims: “Our people are this company’s most valuable asset.”
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