A book can be a lot more than a book. For a business owner, executive, or professional, it can turn knowledge and experience into intellectual property—and open doors to opportunities far beyond book sales.
In this episode of Behind the Numbers, I talk with Terry Whalin, author of more than 60 books, publishing consultant, and Acquisitions Editor at Morgan James Publishing.
We talk about the realities of the publishing business, the myths authors often believe, and what publishers are really looking for. We also discuss author platforms, why social media followers aren’t the whole story, and the importance of building assets you actually own—like an email list, website, and relationships.
Terry and I also get into publishing scams, due diligence, and the many ways a book can generate ROI through consulting, speaking, media exposure, and new business.
Because ultimately, it’s not just about writing a book. It’s about what the book can do for you.
About Our Guest:
W. Terry Whalin understands both sides of the editorial desk – as an editor and a writer. He worked as a magazine editor and his magazine work has appeared in more than 50 publications. A former literary agent, Terry is an Acquisitions Editor at Morgan James Publishing. He has written more than 60 books through traditional publishers in a wide range of topics from children’s books to biographies to co-authored books. Several of Terry’s books have sold over 100,000 copies. Also Terry has an innovative online training course to help authors effectively connect with literary agents and editors called Write A Book Proposal. Terry is a popular speaker and teacher at numerous writers’ conferences and an active member of the American Society of Journalists and Authors. Terry’s newest book is 10 Publishing Myths, Insights Every Author Needs to Succeed (Morgan James Publishing). You can get a physical copy of 10 Publishing Myths for only $10 including the shipping plus it comes with over $200 of free bonuses. You can get this special offer at publishingoffer.com
About the Host:
Dave Bookbinder is known as a trusted provider for independent business valuations, corporate asset appraisals, and exit planning advisory and he is the person that business owners and their advisors reach out to when they need to know what their most important assets are worth. Known as a collaborative adviser, Dave has served thousands of client companies of all sizes and industries.
Dave is the author of two #1 best-selling books about the impact of human capital (PEOPLE!) on the valuation of a business enterprise called The NEW ROI: Return On Individuals & The NEW ROI: Going Behind The Numbers.
He’s on a mission to change the conversation about how the accounting world recognizes the value of people’s contributions to a business enterprise, and to quantify what every CEO on the planet claims: “Our people are this company’s most valuable asset.”
Dave’s book, A Valuation Toolbox for Business Owners and Their Advisors: Things Every Business Owner Should Know, was recognized as a top new release in Business and Valuation and is designed to provide practical insights and tools to help understand what really drives business value, how to prepare for an exit, and just make better decisions.
He’s also the host of the highly rated Behind The Numbers With Dave Bookbinder business podcast which is enjoyed in more than 100 countries.
🔸 Grab Dave’s Books: The New ROI: Return on Individuals | The NEW ROI: Going Behind The Numbers | A Valuation Toolbox for Business Owners and Their Advisors: Things Every Business Owner Should Know
🔸 Connect with Dave on LinkedIn
🔸 Connect with Dave on FaceBook
🔸 Follow Dave on Twitter
🔸 Check out www.NEWROI.com for more.
💡 Want to share your insights with the business community? Message Dave to learn how you can be a guest on Behind The Numbers. https://linktr.ee/BehindTheNumbers
🔹 Check out more of Behind The Numbers on YouTube
BEHIND THE NUMBERS WITH DAVE BOOKBINDER IS AN AWARD-WINNING PODCAST THAT IS ENJOYED IN MORE THAN 100 COUNTRIES. THANK YOU FOR MAKING BEHIND THE NUMBERS AMONG THE MOST POPULAR PROGRAMS GLOBALLY!
Podcast: Play in new window | Download
