Today’s guest says that your story is your organization’s most important marketing asset. He’s here to tell us why – and how we can improve that story.
Dave Bookbinder goes Behind The Numbers with Paul Furiga, founder of public relations/marketing agency, WordWrite, and author of Finding Your Capital S Story.
In this episode, Paul shares the science of story-telling and why it works. We’re also discussing why stories matter with customers, employees, and investors – plus, the value of a company’s story in relation to its brand.
About the Host:
Dave Bookbinder is the person that clients reach out to when they need to know what their most important assets are worth.
Dave is a Managing Director at B. Riley Advisory Services, where he works closely with business owners, CFOs, Controllers, and CEOs. Dave has conducted valuations of the securities and intangible assets of public and private companies for various purposes.
Grab Dave’s best-selling book: The New ROI: Return on Individuals
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Check out NewROI.com for more.
💡 Want to share your insights with the business community? Message Dave to learn how you can be a guest on Behind The Numbers. https://linktr.ee/BehindTheNumbers
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